The rapid pace of development in some countries presents companies with exciting opportunities. And many are also pretty familiar with tensions hightened by it. We've brought these articles together to shed light on variations not only in rates of economic development around the world, but also in its character.
Vincent-Wayne Mitchell of Cass Business School on why firms should maintain or increase advertising spending in a downturn.
Olivier Toubia of Columbia Business School believes that people use Twitter as a way of enhancing their social status, and has conducted a study to prove it. Not only does his research provide firms with insight into what users want from the service (so companies can tune their marketing activity to better meet prospective customer needs), he thinks his study helps us understand how the use of Twitter might evolve in the future.
In these articles, thought leaders from top business schools assess the impact social media is having on business. They look at the effectiveness of social media marketing, of course, and also examine how social media is affecting financial reporting and investor relations.